Home Improvement / Solar / Roofing (D2D): funnel benchmarks
The stage-by-stage target conversion rates and weekly activity volumes for Home Improvement / Solar / Roofing (D2D) reps — derived from the research behind Pipeway's industry presets. Know the floors, and a bad month stops being a mystery: it's one leaking stage with a fix.
The rates that matter — and the leak floors
If connect rate is under 25%
Below the floor means you're not reaching decision makers — better opening lines, better timing, better targeting.
If appointment rate is under 60%
Below the floor means conversations aren't becoming sit-downs — stronger qualification and a clearer next-step ask.
If proposal rate is under 65%
Below the floor means meetings aren't turning into quotes — send proposals same day, follow up within 48 hours.
If close rate is under 10%
Below the floor means proposals aren't closing — objection handling, case studies, urgency, a follow-up sequence.
What a working week looks like
Rates only mean something on real volume. Here's the weekly activity a solid rep sustains in Home Improvement / Solar / Roofing (D2D), next to the elite pace.
Derived from the activity research behind Pipeway's in-app industry presets — the volumes reps sustain at each performance tier in Home Improvement / Solar / Roofing (D2D), and the stage-to-stage ratios they imply. Targets, not guarantees: your list, territory, and price point move the numbers. As anonymous benchmarking data from Pipeway users in Home Improvement / Solar / Roofing (D2D) accumulates, this page will update with live measured rates. All industries →
Now find out which of YOUR rates is below the floor.
The free Sales Activity Tracker ships with these exact Home Improvement / Solar / Roofing (D2D) floors built in — log one week, and the leaking stage turns red with the fix next to it.
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