B2C Inside Sales

Automotive (New/Used Dealerships): funnel benchmarks

The stage-by-stage target conversion rates and weekly activity volumes for Automotive (New/Used Dealerships) reps — derived from the research behind Pipeway's industry presets. Know the floors, and a bad month stops being a mystery: it's one leaking stage with a fix.

Conversion targets

The rates that matter — and the leak floors

RateHealthy rangeLeak floor
Connect rateconnections ÷ prospect attemptsvaries*
Appointment ratebooked appointments ÷ connections30–38%< 30%
Proposal rateproposals ÷ appointmentsvaries*
Close ratesales ÷ proposals13–15%< 10%

*Deal economics in Automotive (New/Used Dealerships) make this stage too variable for a single industry floor — set your own target in the tracker from your last two months.

If appointment rate is under 30%

Below the floor means conversations aren't becoming sit-downs — stronger qualification and a clearer next-step ask.

If close rate is under 10%

Below the floor means proposals aren't closing — objection handling, case studies, urgency, a follow-up sequence.

Activity volumes

What a working week looks like

Rates only mean something on real volume. Here's the weekly activity a solid rep sustains in Automotive (New/Used Dealerships), next to the elite pace.

Per weekSolid paceElite pace
Prospect attempts2030
Connections2040
Booked appointments515
Proposals2060
Methodology

Derived from the activity research behind Pipeway's in-app industry presets — the volumes reps sustain at each performance tier in Automotive (New/Used Dealerships), and the stage-to-stage ratios they imply. Targets, not guarantees: your list, territory, and price point move the numbers. As anonymous benchmarking data from Pipeway users in Automotive (New/Used Dealerships) accumulates, this page will update with live measured rates. All industries →

Put them to work

Now find out which of YOUR rates is below the floor.

The free Sales Activity Tracker ships with these exact Automotive (New/Used Dealerships) floors built in — log one week, and the leaking stage turns red with the fix next to it.